Strategy and branding of Stone Educa, the education team of one of Brazil's biggest fintechs. We helped their team to organize all their initiatives in an ecosystem format, bringing more clarity to how they interact, and then position and create a brand platform that is connected to the Stone Co. main brand, while also flexible enough to give personality to each of its different projects.
The visual identity explored the concept of "create your future" using arrows that indicate the way and also rounded shapes which represent the building blocks of each person's journey.
CREDITS
Creative Direction: Marcos Oliveira
Project Management: Marcos Oliveira
Account Management: Artur Scartazzini
Copy: Manuella Graff
Strategy & Design: Marcos Oliveira, Ana Porazzi
Project Management: Marcos Oliveira
Account Management: Artur Scartazzini
Copy: Manuella Graff
Strategy & Design: Marcos Oliveira, Ana Porazzi