Alva is a personal care brand created to inspire more conscious choices through the purity of its ingredients. Operating within a growing natural cosmetics market in Brazil, the brand has always had a genuine proposition, yet its visual expression no longer communicated its values clearly. Inconsistencies in the graphic system and product nomenclature weakened its presence and made it harder to connect with consumers.
The rebranding was guided by the brand’s three pillars, Care, Purity, and Movement, which came to inform every creative decision. The new identity incorporates organic shapes, light typography, and a soft color palette, reflecting naturalness and transparency. More than an aesthetic update, the project reorganizes the system as a whole, from design to product architecture. The result is a cohesive, flexible, and scalable identity that positions Alva as an authentic expression of the essential.
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Creative Director: Felipe B. Amaral
Project Manager: Bianca Groff
Strategy: Marcos Oliveira
Verbal Universe: Manuela Graff
Design Team: Ricardo Franco, Nicolas Odorizi, Marcos Oliveira, Thomas Becke, Catarina Bizotto
Motion: Thomas Becke, Ricardo Franco
Photography: Alló Estúdio Criativo, João Gorri
Case Study: Ricardo Franco, Thomas Becke
Creative Director: Felipe B. Amaral
Project Manager: Bianca Groff
Strategy: Marcos Oliveira
Verbal Universe: Manuela Graff
Design Team: Ricardo Franco, Nicolas Odorizi, Marcos Oliveira, Thomas Becke, Catarina Bizotto
Motion: Thomas Becke, Ricardo Franco
Photography: Alló Estúdio Criativo, João Gorri
Case Study: Ricardo Franco, Thomas Becke