StudioBah was invited by the Fabio Haag Type team to create the identity for the launch campaign of the font “Aconchego”, its new typography designed by Sofia Mohr. The challenge was to translate the essence of this geometric, versatile and functional sans-serif, bringing a touch of comfort. The visual proposal for the communication transformed Aconchego into a meeting of good feelings, where the functionality of geometry meets the warmth of proximity. Appearing in different contexts, the campaign highlights the unique details of the typography and reinforces the contrast present in the style – the font balances structure and softness, clarity and welcoming. As a result, the typography consolidates itself as contemporary and inviting and proves that even the most structured forms can convey comfort.
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Typography: Fabio Haag Type by Sofia Mohr
Creative Director: Felipe B. Amaral
Verbal Universe: Hunting Words (Joe Sebastiany)
Design Team: Ricardo Franco, Marcos Oliveira, Thomas Becke
Motion: Thomas Becke, Ricardo Franco
Creative Director: Felipe B. Amaral
Verbal Universe: Hunting Words (Joe Sebastiany)
Design Team: Ricardo Franco, Marcos Oliveira, Thomas Becke
Motion: Thomas Becke, Ricardo Franco
Case Study Presentation: Ricardo Franco